My eyes have been opened this year to the stressful interaction that occur daily between journalists and the thousands of people feeding them stories. Journalists have to sift through hundreds of emails daily just to find a handful of substantial stories. If they are not provided the proper amount of information from these random sources then they either completely ignore the story or fill in the blanks in the best way they can in order to meet deadlines. If a source wants to give all the information necessary to help the journalist cover the story in a detailed and ethical way then they provide all of the facts and details of not only the news, but everything relevant around it.

This is where a media kit comes in. The media kit in a traditional sense involves fact sheets, backgrounders, product info, etc. As I have looked online for media kits I’ve realized that this definition does not comply to all media kits out there. An example of an excellent media kit is the one on the New York Times website, The site is wonderfully organized and easily accessible for any marketing questions directed at the publication. There are tabs along the top that clearly define the different parts of the New York Times and each provide a plethora of details covering any inquiries one might have. This feature is even more attractive after sifting through online media kits that cause frustration beyond belief at their inadequacy.

The middle of the page houses a box that is an advertising company’s dream. This box is an opportunity to submit advertisements to the New York Times in an online format. The NY Times is one of the largest publications in the world so one would think that submitting an ad would be a nightmare and a wasted effort. The way this box is set up requires only a few clicks to get down to the exact department an advertising agency would like to pander to and is so simple I felt like I could submit an ad in about five minutes (if I had $500 lying around).

The bottom of the page links the viewer back to the main site and even shows the latest stories on the NY Times. This ties everything back to the publication and even connects the site viewer to opinion leaders and the NY Times customer insight group. The media kit has all the information you would ever need about the newspaper and any member of the media would greatly appreciate the simple yet informative layout of the site. I’m blown away by how small the page is and how easy it is to navigate all the facets of the New York Times.

The media kit site again is and any future or current member of the media should give it a click and see how it should be done.