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Advertising

My studies of human psychology have led me to develop an interest in marketing and how the market segments think when they are making purchase decisions. The bridge between the products and the humans purchasing them are obviously advertisements, which fascinate me even more. Take an abstract look at the daily ads fighting for your attention and try to envision the thought process behind them. Why is the logo red rather than blue? Why is it a middle-aged black male eating that hamburger rather than a teenage Korean girl? Advertisements aren’t improvised and cannot be fully appreciated until one realizes how much work goes into even the smallest ads. Check out these hilarious ads for examples —>http://webdesignledger.com/inspiration/30-funny-print-ads-thatll-make-you-laugh

The one that caught my eye features a dog advertising for the Hyundai Coope (http://adsoftheworld.com/media/print/hyundai_israel_dog). This ad is brilliant because it creates initial curiosity in the audience, is image dependent and clearly articulates a message without many words. The ad has less than ten words but is so effective that no other explanation is necessary. It appeals to all demographics and creates a memorable image of the Hyundai Coope in the customer’s head. This brand image is so important in marketing and the Hyundai advertisers successfully portrayed a positive perception of their product using about five words. If you’re going into advertising as a career, please take notes.

 

Here’s the link again—>http://adsoftheworld.com/media/print/hyundai_israel_dog

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On October 14, 2012, a human being ascended more than 23 miles into the heavens (Mount Everest is 5.5 miles high) and was brave enough to fall back to the Earth. In the process he broke several records and even the sound barrier. This man is Felix Baumgartner and he has risen out of relative obscurity to show the incredible potential of human nature and push the limits of adrenaline. Red Bull sponsored the historic jump and NASA engineered the project to not only help Felix break the record but to improve blueprints for future space suits.

I watched the jump’s live coverage and thought it was an amazing feat but it wasn’t until I read a certain article that I realized how incredible this jump was. Alex Knapp of Forbes magazine went into the details in his article (http://www.forbes.com/sites/alexknapp/2012/10/16/the-technology-behind-red-bulls-space-jump/) and just how significant the jump was for science and space technology. The suit, capsule, balloon, cameras and system of communication were all designed specifically for this launch and could significantly benefit future NASA missions and commercial flights. The article was very well written and articulated the workings of the complicated scientific equipment without seeming snobbish or unclear. This feature story also provided several quality links and pictures to accompany the copy. Overall this story provided a significant amount of context to Baumgartner’s space jump and made an incredible feat even more unbelievable.

Here’s the article again

http://www.forbes.com/sites/alexknapp/2012/10/16/the-technology-behind-red-bulls-space-jump/

Media Kits

My eyes have been opened this year to the stressful interaction that occur daily between journalists and the thousands of people feeding them stories. Journalists have to sift through hundreds of emails daily just to find a handful of substantial stories. If they are not provided the proper amount of information from these random sources then they either completely ignore the story or fill in the blanks in the best way they can in order to meet deadlines. If a source wants to give all the information necessary to help the journalist cover the story in a detailed and ethical way then they provide all of the facts and details of not only the news, but everything relevant around it.

This is where a media kit comes in. The media kit in a traditional sense involves fact sheets, backgrounders, product info, etc. As I have looked online for media kits I’ve realized that this definition does not comply to all media kits out there. An example of an excellent media kit is the one on the New York Times website, http://nytmarketing.whsites.net/mediakit/. The site is wonderfully organized and easily accessible for any marketing questions directed at the publication. There are tabs along the top that clearly define the different parts of the New York Times and each provide a plethora of details covering any inquiries one might have. This feature is even more attractive after sifting through online media kits that cause frustration beyond belief at their inadequacy.

The middle of the page houses a box that is an advertising company’s dream. This box is an opportunity to submit advertisements to the New York Times in an online format. The NY Times is one of the largest publications in the world so one would think that submitting an ad would be a nightmare and a wasted effort. The way this box is set up requires only a few clicks to get down to the exact department an advertising agency would like to pander to and is so simple I felt like I could submit an ad in about five minutes (if I had $500 lying around).

The bottom of the page links the viewer back to the main site and even shows the latest stories on the NY Times. This ties everything back to the publication and even connects the site viewer to opinion leaders and the NY Times customer insight group. The media kit has all the information you would ever need about the newspaper and any member of the media would greatly appreciate the simple yet informative layout of the site. I’m blown away by how small the page is and how easy it is to navigate all the facets of the New York Times.

The media kit site again is http://nytmarketing.whsites.net/mediakit/ and any future or current member of the media should give it a click and see how it should be done.

How not to release press

As a public relations student I have learned to understand just how important a press release can be in determining a how a story will unfold. If the journalist doesn’t receive enough info from the release or the release is egotistically spun in the first place, a great news story can become a distorted and unintentional lie. Press releases must be respected so they will respect us. My classes have shown me several examples of how to write a release but I find I learn much better when I know exactly what NOT to do. I found a fantastic news release that is a shining example to PR and journalism students of what not to strive for.

http://www.myprgenie.com/view-publication/comfy-along-with-inexpensive-renting-service

The news release is promoting the Aggieland Leasing service in College Station, Texas. The real estate service is highlighting the inexpensive renting service and the quality of the homes. Did I mention I had to read the press release about four times to grasp what it was even talking about? The grammar is borderline Neanderthal and half of the sentences don’t even make sense. I always thought the press releases I have written for class assignments were embarrassing inadequate but this press release gives me new hope in my abilities. The release is strongly biased and an inverted pyramid writing technique has been recklessly abandoned for disjunct and chaotic fragments of information arranged into sentences. Journalism and PR students will find this to be quite humorous so check out that press release for a quick self esteem booster!

Music Blog

Some friends recently introduced me to a site called thissongissick.com. The title is a little cheesy but the song is one of the best musical aggregators I’ve ever seen. In the age of the Internet, it’s a little difficult to find new music because anyone with a mac and some free time can create music and put it on the Internet. This mass overflow of music makes it hard to weed out the good from the not so good. This site is a wonderful music blog devoted to electronic and hip hop music. These two genres may not appeal to all music lovers but they should at least be given a chance because electronic artists are making incredible music nowadays. 

The site features advertisements for the artists and allows them to promote their work on the site. The creator of the blog is a former colorado student who writes posts praising these artists and shares all the new music he finds on his blog. It is an amazing way to find new music and isn’t as hit or miss as some random music generator sites can be. You can also download almost all of the songs for free so the musicians are more concerned with their music being heard rather than the royalties they make off of it. I believe this is the proper way to treat music distribution and the type of promotional work the site features completely benefits the artists. As a musician, I value what this site does and how it praises the work on their. The site is thissongissick.com. Check it out.

www.thissongissick.com

In the age of the Internet it is overwhelming to try and find new music. Music aggregators have helped to achieve some sort of solution to this problem but they are normally hit and miss considering the music they feature. A blog that some friends introduced me to has shown me what a great music aggregate can be and the amazing potential behind it. The site is called thissongissick.com. This site was started by a Colorado student and is an effort to try to bring the music he loves to as many people as possible. The main musical genres represented are electronic and hip hop but feature different songs that would appeal to any music lover.

The site is organized very effectively from an advertising standpoint because the songs are given a lot of space on the page for artwork and promotion. Ads are place on the side supporting the artists and gives the musicians priority over the way their songs are portrayed on the site. I believe this is the way artists should be able to promote their work in this digital era, coming from a passionate musician. The blog writing is very simple and is written by the creator of the site so he is passionate about every single song that is published on the site. It’s the proper way to distribute digital music and should be seen as an example of the right way to show people new music. I highly recommend visiting the site and giving the songs a chance. Again the site is thissongissick.com. 

Zombies

This week i stumbled upon (pun intended) a very interesting site. I have no fascination with zombies beyond cinematic adventures or maliciously killing them in video games, but this site really put me in the shoes of an apocalypse survivor. The site is http://www.choiceofgames.com/zombies/ and is cited as being created by Heather Albano and Richard Jackson. If you visit the site you’ll notice the simple layout and easily digestible text that occupies the page. You’re immediately immersed in a recently zombie-stricken narrative and a small introduction precedes some simple questions. These questions determine your path for surviving this zombie breakout and once you click an option a new page comes up with a narrative following your actions.

I sat and played through the thorough and well-written plot 4 times (for purely research purposes) and I loved every second of it. The writing style is realistic yet satirically hilarious for whatever situation you decide to put yourself in and keeps the reader hooked until your character meets a bitter demise or overcomes all the obstacles to survive. If the zombie apocalypse comes in my lifetime, I know the training this game has given me will ensure my safety. Try it yourself and see if you can survive!

 

Here’s the site again…   http://www.choiceofgames.com/zombies/

Finale

Finals week in college is a magical time of the season. The time when sleep schedules are irrelevant and showering becomes a conditional daily occurrence. The time when being in a terrible mood is permissible and bloodshot eyes are the norm. It’s a period where you can walk around at 4 in the morning and expect to find thousands of other mostly sober strangers following suit. It’s a semester’s worth of pressure rolled into less than 100 hours and it honestly makes me feel alive. I’ve learned many things about myself over my finals weeks and seen the limits of my mental stamina. I’ve realized just how much sleep I need to function and how little food I really need to survive. I’ve learned how to focus my complete attention on something yet have no idea what I’m doing at the same time. I’ve learned to listen to music while zoning it out entirely.The balance of oxymorons in this small frame of time is summed up by what a friend of mine told me once; finals week is about dying just enough to survive. Though this year’s finals week is coming to a close I will miss it in some ways. Only when I’m almost dead have a felt this alive.

How to find love

It is thought that in order to find that special someone, one must blindly go out into the world and exasperatingly search until one day out of the blue they luckily find a person that can stand to be with them. What people don’t realize is love is not only a stimulant, but a byproduct of happiness. One can be completely miserable and that special someone can bring them out of their funk, but what’s the appeal of being with someone who is unhappy with being themselves? If someone can find happiness in enjoying who they are as a person and indulging in passions that bring them joy, love will be found through these passions. So go out and do the things you love and worry about the love of others once you have perfected an appreciation and love for yourself.

Anticipation for an event in life is far greater than actually experiencing the event. All the feelings of anxiety, fear, doubt, and giddiness consume our lives far more than the actual events that come as the result of action. This being said it is almost more important for humans to feel rather than to do. Anticipation can also determine the extremity of feeling after this event has subsided. Oh you didn’t care to study much for that test? Then it is not inherently important to you and will not affect your emotional well-being too catastrophically. But the next time you poured your heart and soul into that textbook and aced the exam? The feelings after the test will differ a little from its precedent. Anticipation is the cause of almost all feelings whether they be happy or sad. Obviously the result of an event can make someone unexpectedly feel an emotion but anticipation gives a person the chance to insert an emotion into an uncharted path. If someone has never done a certain thing in life, then they still feel the need to put an emotion behind it without the experience. The process of learning to handle anticipation is the process of learning to handle maturity.